Ethos Group

Redefining the car buying experience

Duration
June 2022 -
Present
Role:
Product Designer
Location
Ethos HQ @ Dallas

Overview


At Ethos Group, I designed on the sales technology team; our products empowered car dealerships to increase their productivity and provide an exceptional retail customer experience.

As my work is under NDA, I cannot disclose full project details. If you are interested in learning more, please reach out!

Problem


The average time a customer spends at a dealership to buy a car is anywhere between 4-6 hours. As the market trend for car buying moves away from an in-person experience at a dealership to a digital transaction. How can we ensure dealerships in varying sizes have the software platform to focus on dealership productivity and the retail customer experience.


What I Did


I spent my time as a product designer focused on improving the efficiency of selling cars by designing a holistic platform that includes work on multiple end-to-end product lifecycles.

I spearheaded work on the product strategy, research, and design for: AI-powered document recognition, digital deal jacket, digital form printing, and a helio-centric platform redesign.

The design process included:

1. Conducting multiple rounds of UX research to define the parameters of the project
2. Creating wireframes to communicate broad design explorations
3. Working cross-collaboratively and gaining stakeholder alignment
4. Work with engineers to discuss technical challenges and creating high-fidelity prototypes to meet those parameters
5. Presenting at each stage of the process to both product managers/stakeholders and establish a long-term project roadmap.


What I Learned

The UX team at our end of the 2022 summer event!

1. Embrace feeling uncomfortable. During my time at Ethos Group there were a lot of times where I feel like I couldn't keep up with the content of meetings, or vocabulary went right over my head. It's important to embrace the beginner's mindset and consume knowledge from anything and anyone. People tend to love helping others and only by absorbing all the information that is expected to be known can you even reach the start line.

2. Be Bold. It's ok to make mistakes, but everyone has a unique perspective to add to the conversation. Never hesitate to contribute something, and people will take notice of your effort.

3. Designers have to fight for the user. My work led me to better understand the unique challenges dealership representatives face (e.g. reps have to utilize multiple products depending on the customer's requirements), and how these manifest in necessary design decisions (e.g. interface learnability). Learning how to advocate the importance of addressing these needs in the context for a company's benefit was a vital skill.